Shaun McAfee has done it again. This is his fourth book and like the others it is easy to read and very informative. It also offers very practical advice based upon the years of experience Shaun has had using Social Media. This is a book that all Christians should read. It clearly presents Social Media as the tool to use to spread the Good News of God’s love. The title should grab most Catholics (Magisterium), but I hope that all Christians read it. Never before has the Church had such a great means to spread the Gospel message as we have today because of the Internet and Social Media. It would be a sin (probably literally) for Christians not to use this.
I have always viewed media as a powerful tool for society. I was co-editor of my High School news and in college I was a radio newsman and radio disc jockey. I was a member of the National Honor Society for Communications and studied communications in college. All of what Shaun says in this book fits in with what I have learned. I was pleasantly surprised that in the beginning of the book he mentions Marshall McLuhan (the intellectual of communications studies), who I studied extensively, but only found out from Shaun that he was a Catholic of extraordinary faith and had a real devotion to the Blessed Virgin Mary. We never learned that in our studies. Marshall McLuhan really predicted the birth of the Internet 30 years before it began. He called it the “global village” that communications would forge. Today we have that global village and as the scriptures say in Luke 10:2, “The harvest is plentiful, but the laborers are few; therefore beseech the Lord of the harvest to send out laborers into His harvest”. You and I need to meet that call.
This book will help you meet that call. Shaun starts out with a history of the many documents issued by the Church on media. He then gives a little background, or as he calls it, “re-introduction in Social Media”. Both of these chapters are great but his third chapter “The Media and the Family” impressed me greatly. All parents and grandparents will find this chapter interesting and judicious for their time spent in the family. There is no doubt that as good as the Internet is; it also has its dark side. Like any tool, it can be used for good or for bad. It can be under-used and over-used. This chapter looks at the use of the Internet and the affect it has upon family life. Don’t miss this chapter. You probably should read it twice. There is a lot of “meat” there.
The fifth chapter is on Ecumenism: Sharing the Idea of Unity. I absolutely loved this chapter. I am a convert to Catholicism and so is Shaun. He presented many ideas that I have thought about over the last 40 years. As a convert I know the great presence of faith within the Protestant tradition, but I also know of the great lack of Unity there. As a Catholic I recognize the truth of our faith and how in our faith we are called to always share the truth but also seek to deal with Protestants as our own brothers and sisters in the faith. Shaun does a great job showing how all of us, with the proper use of Social Media can do both. Social Media is not just for Evangelizing unbelievers, but is also great for helping all of us grow towards obtaining what Jesus prayed for; that all might be one.
The last chapters of the book give great practical advice to bloggers and really to all that use Social Media in any of its forms. This too should be a must read. Shaun has had a great deal of experience in the use of all forms of Social Media and his suggestions are great. He tells us of things to do and things not to do. Both of these are important to know. His suggestions, as practical as they are, also fit in to what the many Church documents call us to do. The sub-title of this book is “A No-Nonsense Guide to the Proper Use of Media”. This book certainly does this. I would highly recommend this book to anyone who has used social media in any form or who plans on using it shortly. I think that covers just about everyone.
Note: I can’t help but to mention the cover of this book which is done by the very creative TJ Burdick. It is the very famous “Creation of Adam” by Michelangelo found on the ceiling of the Sistine Chapel. However, on the cover Adam is holding a cell phone showing its apps and God the Father is pointing towards it apparently ready to touch one of the apps. It is said that Michelangelo has God the Father pointing to Adam’s outstretched finger ready to impart the gift of life to him. Perhaps we can fast forward and say that God the Father has given us the Internet to continue to give life to mankind. I do think it can do that. In the original fresco God the Father is clothed and Adam is in full frontal nudity. However, on this book cover (back) the book bar code covers this up much better than a leaf would. Nice placement, TJ.